Meet Our Team

Diana Lee

Co-Founder & CEO

Diana Lee is the CEO and co-founder of Constellation Agency, the leading marketing platform for the automotive industry. Diana’s career is incredibly diverse - having led Pfizer’s first global social media campaigns, to helping build digital strategies for the top auto OEM brands in the world. She is also a professional coach with her CPC and ELI-MP certifications. She was the recipient of the EY Entrepreneurial Winning Women™ award in 2019.

Constellation was founded four years ago. They pioneered the use of location and dynamic creative to help thousands of dealerships across the nation reach their customers in an incredibly engaging way. The company is responsible for over 200,000 creative ad campaigns per quarter, and now has over 80 staff. Constellation was recognized as one of the fastest growing businesses in America on the Inc. 5000 2020 list.

During the pandemic, Diana also started a non-profit 501(c)(3) called the Do Good Auto Coalition that helps use underutilized resources like dormant test drive vehicles at dealerships to help transport critical PPE and food supplies to homeless shelters, hospitals, and more. Every week, the DGAC transports 20,000 lbs of food to families around the Newark area.

Matt Woodruff

Co-Founder &
CHIEF PRODUCT OFFICER

Before joining Diana to form Constellation Agency, Matt served as Associate Strategy Director for Social.Lab at Ogilvy & Mather. Matt honed his skills as a strategist at global agencies such as Ogilvy and Havas Worldwide, as well as social and brand agencies MBLM and Twoxfour, where he worked on brands such as IBM, Hershey’s, Nespresso, and UL. His agency background was focused on pairing high-level brand and marketing strategy with deep knowledge and expertise in social media marketing strategies, tactics, and technologies.

Nauman Hafiz

CHIEF TECHNOLOGY OFFICER

Nauman has spent the last 10 years as part of the technology leadership team at R/GA, working closely with premier brands such as Nike, Marvel, Samsung, Johnson & Johnson, and Uber. From marketing launches and content management sites, to digital fitness and e-commerce experiences, he has helped architect and develop platforms to drive innovation, business and growth. His guidance has helped define R/GA's overall strategy and direction in the cloud, building partnerships with industry leads, and managing infrastructure and delivery across the global office network.

Matthew Mores

CHIEF REVENUE OFFICER

Prior to joining Constellation Agency, Matt spent over 10 years in the language services industry. In his last position, he led a team of nearly 50 sales representations across the world, from Europe to Asia.His expertise includes executing RFP preparations, securing enterprise technology deals, and strategic account mapping. Outside of business development, he also spearheaded his former company’s LGBTQ advocacy group and is still actively involved in various non-profit organizations across New York City.

Peter Olsen

Chief Operating Officer

Peter has 20 years of Business & Product Operations experience, including key leadership roles at Thinknear, Kiip, and Miniclip. Prior to his current role, Peter was responsible for setting and overseeing Thinknear’s business development strategy and technology growth. He joined Thinknear from Kiip, as COO, he oversaw business & rewards operations and publisher development. Peter helped close technology relationships with MasterCard and TacoBell. Prior to Kiip, Peter served as Miniclip’s head of ad & technology operations for their US business unit.

Jennifer Nelson

Senior Vice President Do Good Auto Coalition

Jen comes to Do Good Auto Coalition with a varied background in public utilities, insurance and financial services, marketing and more recently as an operations director in a non-profit social-service agency. Jen’s engineering background allows her to bring her problem-solving skills to DGAC. Jen is passionate about the mission of DGAC. She is committed to using her diverse experience to grow our volunteer base, streamline operations and help nonprofits everywhere use technology and data to advance their missions. When Jen is not at work, you’ll find her at home with her husband and three young children. Jen enjoys reading, live music and volunteers as a Girl Scout troop leader.

David Johnson

VP OF SEARCH ENGINE MARKETING

David Johnson is one part data geek, two parts campaign perfectionist and the Vice President of Paid Media at Constellation Agency. He's been in the auto industry for over 15 years and has spoken at many industry events, written columns on social marketing & paid search and has trained OEM teams on the subtle art of digital marketing. These days he can be seen focusing on digital strategy, campaign optimization and training with the campaign team on how to get 1% better every day.

Gigi Aboutaam

STRATEGY DIRECTOR

Gigi is an experienced B2B and B2C marketer with a comprehensive background in brand strategy, campaign design and execution, brand and trade management, and market research. Prior to joining Constellation Agency, Gigi was part of the Growth & Innovation team at Ogilvy Consulting where she served clients across various industries including Technology, Healthcare, Retail, and Financial Services. Gigi’s international experience includes leading the strategic direction and operational execution for a $300Mn brand portfolio at a leading FMCG regional headquarters in Dubai. She speaks fluent French and Arabic and is business proficient in Spanish. Gigi is an avid traveller and loves to explore new cultures and destinations.

Karen Lee

CONTROLLER

Prior to joining Constellation Agency, Karen spent the last 20 years in the financial services industry. In her last position, Karen was Controller at a registered investment adviser where she was in charge of all aspects of the firm's finance and Global Investment Performance Standards (GIPS) compliance. Karen is a film and music buff and enjoys outdoors (she is a certified scuba diver).

Helen Fong

Finance & HR Manager

Helen employs a highly engaging facilitation style, creative problem-solving, cultural sensitivity, and strategic thinking to build relationships within Constellation Agency that maximize the effectiveness and work experiences of its exceptional team members. Prior to joining Constellation Agency, Helen led teams at Avon Products Inc., Reckitt Benckiser, and L'Oreal, to create innovative cosmetic and consumer products for international markets.

Kelly W.
Associate Director of Operations

Adrian B.
Jr. Art Director

Micah B.
Senior Account Executive

Trevor F.
Operations Manager

Emily G.
Senior Campaign Manager

Will H.
Senior Campaign Manager

Adam G.
Senior Business Development Manager

Ethan C.
Creative Designer

Jack W.
Associate Product Manager

Sam B.
Associate Director of Accounts

Lou H.
Campaign Manager

Anna K-E.
Compliance Manager

Heena A.
Senior Campaign Manager

Nick L.
Senior Campaign Manager

David M.
Quality Assurance Analyst

Edward C.
Software Engineer

Alexia V.
Campaign Manager

Tim S.
Associate Software Engineer

Sammie B.
Senior Business Development Manager

Thomas P.
Creative Designer

Natalie V.
Operations Coordinator

Ryan L.
Campaign Manager

Isabel B.
Assistant Program Manager

Crizelle I.
Creative Designer

Lou E.
Senior Campaign Manager

Norka A.
Associate Front-end Software Engineer

Deanna D.
Assistant Account Executive

Laura U.
Operations Coordinator

Matt M.
Assistant Account Executive

Nilesh R.
Associate Director, Paid Search

Andrew Y.
Graphic Designer

Jacob B.
Business Development Manager

Raj T.
Account Executive

Reginald J.
Junior Art Director

Gissela V.
Paid Social Campaign Manager

Jennifer E.
Senior Program Manager

Jahaira L.
Facilities Coordinator

Marissa R.
Finance Coordinator

Sandra P.
Staff Accountant

Rosseti C.
Social Campaign Coordinator

Armond A.
Creative Designer

Yijun W.
Data Scientist

Adem H.
Software Engineer

Hugo M.
Associate Software Engineer

John M.
UX Director

Mike D.
Junior Campaign Manager

Jason E.
Intern

Parker F.
Intern

Leylah H.
Operations Coordinator

Mark S.
Software Engineer

Joseph C.
Software Engineer

Toffee
Company Cheerleader

WORK WITH US

Constellation Agency, a Social Media Agency with focus in the automotive industry, is looking for an Account Manager for our New York City office. The preferred candidate will be someone who can think outside the box and work under pressure to complete client deliverables. A successful Account Manager will also be able to liaise between customers and cross-functional internal teams to ensure the timely and successful delivery of our solutions according to customer needs.