Read our CEO and Cofounder Diana Lee's most recent op-ed featured in Ad Age. In the marketing industry post-COVID, a long-term industry trend that was previously looming has only been accelerated. As automation takes over more agency functions, the future belongs to products. The most successful advertisers will be those who develop products to adapt to this rapidly changing landscape, to drive not just linear but exponential growth in the marketplace. Read the full article.
SOURCE LINK: https://adage.com/article/opinion/opinion-after-covid-ad-agencies-are-big-awakening/2265836